Amorielli
The Stay Magazine Vol. 2 · No. 04 · April 2026Vol 2 · 04
Tulum has changed faster than almost anywhere we cover, and April — dry, warm, before the summer heat and the seaweed — is a good month to take its measure. This issue is honest about what it has become: a glossy strip of beach-road hotels, a real town behind it, and a reputation that now runs ahead of the place.
The decision is the beach road versus the pueblo — barefoot and expensive against practical and far cheaper. We lay out who each one suits.
— The Editors, Amorielli
The contents
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On the cover
Where to Stay in Tulum: Beach Zone, Tulum Pueblo, or Aldea Zama
A plainspoken guide to choosing where to stay in Tulum: the off-grid beach road, the practical town of Tulum Pueblo, or newer neighborhoods like Aldea Zama, plus when to go, the sargassum question, the airports, cenotes, and the ruins.
Read the guide →
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The Room
Beach road or pueblo
The cabanas on the beach road are the image, and the premium; the town, a few minutes inland, is where the value and the everyday life are. Many split the difference.
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The Detour
Cenotes and ruins
The cliff-top Mayan ruins reward the first entry of the day; the flooded limestone cenotes inland are the best escape from the afternoon heat.
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The Table
Two ways to eat
The beach clubs are a scene with a bill to match. The town's taquerías and kitchens are where you eat well without the theatre.
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